Marketing Theories Pestel Analysis

Question: Discuss about the Marketing Theories for Pestel Analysis. Answer: Introduction: In this paper we conduct the PESTEL Analysis related to Yonanas ice cream maker. First we discuss about the yonanas and then a brief discussion on the PESTEL Analysis. In last there is PESTEL Analysis on yonanas. Yonanas is a 100% fruit soft serve maker, and this product creates number of tasty recipes by adding different combinations such as chocolates, bananas, berries and other fruits. It converts the fruits and other products in to a thing which is almost like smooth ice cream. This product is introduced by Healthy Foods LLC, and this company introduced many other new innovative products that mainly focus on good health and wellbeing of customers (Yonanas, n.d.). PESTEL Analysis: it is a tool which is used to analyze and monitor the factors related to macro environmental which affect the organization. It is basically a framework which evaluates the external factors of marketing environment. The result of PESTEL Analysis helps in identifying those threats and weakness which are used in SWOT Analysis. PESTEL stands for political, Economic, Social, Technological, and Legal (Professional Academy, n.d.). PESTEL Analysis of Yonanas Ice Cream Maker: Political-political pressure on food industry is growing day by day and government introduce number of regulations for food industry. Some factors which affect the product are taxdecisions related to price, law related to labor and environment, restrictions on trade, political stability which evaluates the consistency of business, etc. Political factors which affect the yonanas are important to evaluate because here are number of government policies which affect the business of Yonanas. Government introduces many regulations related to food industry which directly or indirectly affect the business of yonanas also. Political environment affect the business in number of ways which directly result in major loss or adding up risk factor to the business. Economic: GDP growth rates were released by ABS which is related to March 13 to March 14, and this release shows that there arenumerousgrowthsin the GDP of Australia by 2.6%. There is a major reason behind this growth and that is contribution of expenditures related to household consumption was growing by 1.9% during the same period. If consumption in Australia is continued like this then there is perfect time to introduce the yonanas and growth of yonanas in economic environment. Social: socialfactors also affect the sale of product such as it is predicted that at least 19% of population is under the age of 15 and children under this age would not like to purchase the yonanas product, and this product is also not purchased by people with low income and unemployment. However, groups related to age group of 25-50 can get influenced because of purchasing pattern of parents and can be create strong market for yonanas. ABS states that almost 66% of Australian population is under 15-64 years, and people between this ages can become suitable target for the yonanas product. Company also focuses on the parents because every parent wants to serve fruits and healthier products to their childrens. Remaining youngsters who are health conscious and wants to lead healthy lifestyle,and aged 18 year -24yearcan also be strong target (ABS, 2013). Technological: improvements in products which are related to technology will affect the success and competitiveness of yonanas. Presently, Yonanas has competitive advantage over others such as its competitors, and if this trend continued in the market then Yonanas definitely get success in the market on continuous basis. Environmental: there are number of environmental factors which affect the yonanas product and its sale in the market. As we stated above food industry and yonanas products are related to each other such as frozen fruits and yonanas machine are related with each other and considered as goods which are complimentary in future. Therefore if price of the fruits are increased then it will directly affect the sales of yonanas (Morgan, n.d.). Usually increases in the price of goods are related to the deficit of supply of fruits instead of increase in demand of food. Recently number of natural disasters is happenin world which affects the supply of specific fruits. Any natural disaster like floods, bushfires and other similar disaster which destroy the fruit crops can also reduce the demand of yonanas. Legal: there are number of regulations which are introduced by the government and these regulations not only affect the food industry but also affect the demand of products which are related to food. There are number of policies and regulations which affect the demand and supply of fruits in the market such as introduction of new taxes or any other tings. References: Professional Academy. Marketing Theories Pestel Analysis. Retrieved on 19th December 2016 from: https://www.professionalacademy.com/blogs-and-advice/marketing-theories---pestel-analysis. Yonanas. Our Company. Retrieved on 19th December 2016 from: https://yonanas.com/about/our-company/. ABS, (2013). Population by Age and Sex, Regions of Australia, 2013. Retrieved on 19th December 2016 from: https://www.abs.gov.au/AUSSTATS/abs@.nsf/allprimarymainfeatures/B4D3BA5748E4CA67CA257EA4001C1D5B?opendocument#PARALINK6. Morgan, E. Fruit and vegetable consumption and waste in Australia. Retrieved on 19th December 2016 from: https://secondbite.org/sites/default/files/FruitVegConsumptionWasteinAustraliaVICHEALTH.pdf.